Re-Launches for S/S11

Submitted by on Friday, 25 February 2011 | No Comment

Popular fashion website recently re-launched into a new ‘everyday luxury’ direction.

The newly relaunched site will give shoppers a chance to shop for their wardrobe ‘type,’ such as evening, work-wear, holiday or denim; or by the website’s new ‘rooms,’ The Designer Room, Shoe Lounge and Bag Boutique, as well as by designer, category and of course by item.

The website’s image is inspired by a street-style aesthetic, capturing the stunning collections in their everyday context. There will also be daily style news and features with the Daily Buzz and guest editorial from designers, stylists and editors.

The re-launch will also see debut their new Designer Room, which will house some of the finest luxury designers such as Tibi, Milly, Mulberry, D&G, M Missoni, Camilla Skovgaard, Anya Hindmarch, Preen Line, DVF, Bionda Castana, Ian R.N. and 3.1 Phillip Lim Initials. To celebrate the re-launch, 10 exclusive pieces have been created by the designers Preen Line, Bionda Castana, Mawi, Katia Lombardo, Anton Heunis, IAN R.N, Winter Kate, Zimmerman, Kite & Butterfly & Tom Ford Eyewear, who’s designs you can see below:

*Images courtesy of

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