Jessica Simpson launches new Denim line

Submitted by Daniella on Thursday, 16 September 2010 | No Comment

Singer designer actress Jessica Simpson made her way out of her New York City, New York hotel on September 8, 2010 in a short black dress and a pair of fierce animal print heels. Jessica has been known to walk out the back door in shame of her weight which is always the talk of the media but today she looks to take great pride in her voluptuous body. Jessica hosted a fashion presentation Tuesday night that featured real women and their curves in her preview for the Spring 2011 Jessica Simpson Collection Show Me Your Blues Jeanswear. Jessica will be a busy lady for the next week with Fashion week coming into New York. Fame Pictures, Inc

New York fashion week spelled success for Jessica Simpson as her new denim line hit stores.

Tuesday saw the star, friends and family members gather at a private function following the launch of Jessica’s new venture.

Tieing in with her organisation to build the self esteem and confidence of young women everywhere,Â her charity will benefit for every item bought with a doller donation.

It seemsÂ Jessica knows just how hard it can sometimes be to find that perfect fit of denim.Â So much so that she promises there’s a style and fit for every one of you females out there.

The fun continued online where Jessica got fans involved and gave girls the chance to upload photos of themselves in their favourite fitting jeans.Â

Sister Ashlee Simpson- Wentz and brother-in-law Pete were a fewÂ on hand and the eventÂ to give their help and make the night a memorable one for Jessica.Â Along with the added help ofÂ her friends and new beau, the event was just that.