Fashion Against AIDS with H&M

Submitted by on Wednesday, 21 April 2010 | No Comment

Everyone loves the festival season where looking scruffy is the most fashionable thing to do – but this time around the festival season will take on a much more important role as on May 20th 2010, highstreet fashion chain H&M will launch it’s third fashion against AIDS campaign which includes their first festival collection, with 25% of sales being donated to HIV and AIDS awareness projects.

The collection will be sold through the stores ‘Divided’ line and will encompass the whole festival experience, from clothes and accessories through to tents and sleeping bags, all the while raising funds to promote the message of safe sex.

Girls can expect a mix of rock with bohemia and glamour and added ethnic touches. Denim hotpants or patterned leggings are mixed with embellished tunic tops, while maxi-dresses are toughened up with rock chick leather jackets. Gladiator shoes, chunky bracelets, wide belts and beaded necklaces complete the look.

The guys can expect slim blazers and jackets, faded and patched denim jeans and cropped shorts, embellished waistcoats, paisley vests and the essential rocker’s hat.

Ninette Murk, founder of Designers Against AIDS said: “Fashion Against AIDS has opened many doors for DAA and we’re very grateful for this. It’s so important to keep informing young people worldwide about the importance of safe sex.”

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