Now it’s nothing new to us all that Alicia Keys takes her charity work very seriously and even has her own campaign going strong in aid of those affected by AIDS and HIV in Africa.

The singer and humanitarian has now brought charity work and fashion together with the help of some celebrity faces, to encourage more numbers of people to donate and help with the cause she holds very close to her heart. 

Breaking a fashion record by introducing ‘Keep a Child Alive’ tees with the slogan ‘Buy Life’ printed on the front, these fitted shirts are the first to have scannable bar codes on them; making them even more of an initiative for the public to purchase their own fashion accessory.

“With the launch of our Buy Life campaign, I am confident less people will needlessly have to die because of lack of proper care, which means more children will still have parents to raise them and guide them”, Alicia proudly states.

Big names such as Usher, Kim Kardashian and Serena Williams are just a few of those stripping down to their jeans and campaign tee, all in aid of a great cause.

I’m sure all this hard work will definitely go a long way in helping those that need it.  Keep up the good work Alicia!

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