Stella McCartney Appointed Creative Director for Team GB and Adidas

Submitted by on Tuesday, 10 May 2011 | No Comment

When we usually think of sport attire we think of T-shirts, shorts and trainers. But thanks to the likes of Adidas and fashion designer Stella McCartney, sports-wear will take on a brand new fashionable angle.

Sports brand Adidas have appointed designer Stella McCartney as the Creative Director for Team GB after the brand envisioned an inspirational range of products that are set to unite the nation. The new collaboration will bring together Adidas’ technology and innovation with Stella McCartney’s unique style and creative direction.

The two brands have put together a limited edition lifestyle collection that has been inspired by by Team GB athletes and by the huge array of Olympic Sports including Running, Sailing and Boxing. The collection also includes foil print appearing across tanks, tees, hoodies and accessories.

As well as becoming Creative Director, Stella McCartney has narrated the new film that will launch the Team GB lifestyle collection. Stella McCartney will also continue to design her own women’s performance range for adidas – adidas by Stella McCartney.   Check it out below…


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